Search Engine Optimization - SEO

• Advanced optimization developed by SEO experts
• Access to offsite optimization resources
• Proper use of robots.txt file
• Logical and correct use of the nofollow attribute for links and noindex attribute for pages, in order to allow PageRank to pass only to relevant pages and to avoid duplicate content
• OnPage optimization (the ability to set title tags and meta tag descriptions)
• Automatic generation of the sitemap for better search engine indexing
• Automatic XML sitemap generation for direct search engine indexing and automatic submission (Google, Bing, Yahoo, MSN and others)
• Google Webmaster Tools (GWT) integration (API)
• Proper use of tags: H1, H2,..., H6
• Optimized URLs (mod rewrite) including the product name, category, tag or brand
• W3C validated HTML
• Div-based code structure
• The use of "alt" attributes for images
• Image names contain the associated product names
• Simple and clean HTML code
• Separation of the HTML code from the CSS code and JavaScript
• Applying constant optimization, taking into account the latest search engine algorithm changes

Shop design

• Extremely simple settings, no graphics knowledge required
• Optimized graphics for optimal viewing in any type of browser (Internet Explorer, Firefox, Chrome, Opera)
• Over 100 templates (versions) available
• W3C/XHTML validated templates
• Upload your own logo
• There is no need for FTP programs or template editing
• NEWFull CSS control over your design
• NEWEasily modify the chosen design with our CSS style editor
• NEWEdit CSS directly in your browser, from your shop's control panel
• NEWMultiple revisions for your CSS files, easy rollback

Tax settings

• Use default tax or define your own taxes
• Apply taxes as a percentage or fixed rate
• Taxes shown on orders and reports

Import/export options

• Optimized product feeds for price comparison websites (shopmania.com, shopping.yahoo.com, google.com/products, shopping.com, nextag.com, shopzilla.com, pricegrabber.com, amazon.com, smarter.com, become.com, pronto.com, skinflint.co.uk)
• RSS feeds with special offers and new products
• Export products to CSV, Excel
• Import products (bulk upload) from TXT, CSV, Excel

Marketing

• NEWSocial media integration: Twitter, Facebook, Facebook Store
• Google Analytics integration (API)
• Insert promotional banners
• The users can subscribe to the website's newsletter and the subscribers' list can be easily exported
• Different icons and positioning for new products, product discounts or special offers
• Automatic display of similar products
• Display of customer testimonials on the site
• Customers can add product reviews and testimonials.

CMS - Content Management System

• 100% web-based administration interface - full access from the most popular browsers (Internet Explorer, Firefox, Chrome, Opera)
• Default pages management
• WYSIWYG editor
• The ability to publish personal pages or links to other sites
• Generating SEO-friendly pages
• Contact form that sends notifications to your email
• Display banners and special offers
• NEWMultiple admins, with different access levels

Product management

• You can sell any type of product (software, fragrances, computers, clothes, jewelry, etc)
• Multilevel category structure
• Options to group products by categories, brands or tags
• Multiple images for each product
• Multiple specifications for each product
• The option to add product descriptions using a WYSIWYG editor
• Product stock administration; automatic notification when stock levels drop below certain quantities
• Easy-to-use control panel
• The ability to quickly enable or disable products
• Easily set products to display on the homepage
• Easily set products to display the discount markup
• Ability to set products to display the "new" markup
• Automatic display of similar products
• Upload a whole range of products onto the site from a data file

In-store search

• NEWIntelligent search using morphological algorithms and dictionaries
• Advanced search using multiple criteria (price, category, existing image)
• Autocomplete search - provides search suggestions while typing, based on existing products in the shop
• The ability to save frequent searches and to generate reports based on them
• NEWProduct filtering by using multiple criteria

Order system

• Extremely simple and efficient process for checkout
• Order confirmation by email at checkout and shipping
• The ability to buy various products in different quantities, all within one order
• Advanced order management system
• NEWBilling system
• NEWQuick checkout (no registration)

Security

• Advanced protection against hacking attacks
• Client data protection system
• Daily data backups
• Premium hosting
• Over 99% uptime

Payments and shipping

• Take orders with payment by COD (cash on delivery)
• Taking orders with payment by Bank / Wire transfer or Check / Money order
• Provide multiple shipping options that offer the buyer the opportunity to choose the desired method
• Option to offer free shipping for orders above a certain amount and only for certain locations
• Integration with Paypal
• Integration with Google Checkout

Localisation

• NEWStorefront available in several languages
• NEWProduct prices can be set in multiple currencies